Ayurveda: A Fresh Perspective on Sustainability
Sustainability in business is treated as if our wellbeing isn’t linked to the air we breathe, the water we drink, the food we eat, and the world we create. In ayurveda’s holistic worldview, there’s no such thing as ‘it doesn’t concern me’ when it comes to sustainability.
First, a confession: Before I learned anything about ayurveda, I had already decided it was silly. While I acknowledge the presumption in dismissing thousand-year-old traditions out of hand, a quick Google turns up DIY ayurveda quizzes to “find your dosha” that read like a BuzzFeed quiz crossed with a horoscope, with more interest in my digestive tract than I was prepared for. To this outsider, despite working for Yogi Tea — a company driven by ayurvedic principles — I was ready to dismiss it.