The name and idea for Green Spa Network was generated in an active conversation that arose at the end of the Ispa sustainability taskforce in 2005. Out of this came a series of meetings following Green America (formerly Coop America) gathering, LOHAS conferences and the first stand alone meeting held in Freestone California in 2006. From this activity a study was requested to assess preliminary industry interest, which clearly identified the compelling benefits to spas from adopting green practices. Conducted by students from New College of California’s Sustainable Management MBA program (newcollege.edu/greenmba), the benefits spoke not only to the spa industry’s interest in social and environmental responsibility, but also to how green practices can support spa marketing programs, contribute to spa financial performance, and provide an opportunity to raise environmental awareness of spa guests.