06.27.19
Would You Drink Water Out of a Can? Pepsi Wants to Find Out
About the last thing Selena James wants to do is drink water from a can.
“Something like that would scare me,” Ms. James, 53, said after buying a bottle of Mountain Dew at a corner deli in Brooklyn. “You see juice in a can, not water. You see water in a bottle.”
Her instinctual aversion to water in a can highlights a challenge facing one of the world’s biggest beverage companies, PepsiCo, as it seeks to persuade consumers to embrace a new product it says is meant to help the environment.
Pepsi said Thursday that starting early next year, its Aquafina brand of water would be test-marketed in aluminum cans at some retailers and food-service providers.