Is Traditional PR Outdated?

“Is Traditional PR Outdated? | How to Choose a ‘Content Conductor’ For Your Brand”

Should you focus all your publicity effort on influencers and digital outlets? How should you divide your communications budget?

Who or what can you turn to create a relevant, authentic brand story that sets you apart, spreads your message and increases your bottom line?

Hear tips from the PR pros who launched properties and spa stories such as: Lake Austin Spa Resort, Bellagio Spa Las Vegas, Grand Wailea Resort & Spa and áme Spa & Wellness Collective at Turnberry Isle Miami and annual events including: the ISPA NY Media Event, Global Wellness Day and Wellness Month.

In this webinar, the founders of S’Well Public Relations Relations (Kim Marshall and Darlene Fiske) discuss how to have your brand story stay relevant and top-of-mind in an information-saturated world.

 

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