06.26.24
Article from eHotelier, by Dr Roland Schegg

Green luxury, a paradox?

A new study by HES-SO Valais-Wallis in collaboration with HEG Fribourg provides essential insights into the evolving preferences of luxury hotel guests, particularly regarding sustainability. The primary goal of this research is to aid luxury hotels in aligning their digital marketing strategies with the growing emphasis on sustainability among their clientele.