Community Support Series / Telling Your Sustainability Story in a Post-pandemic World
Telling Your Sustainability Story in a Post-pandemic World
In this Community Support Series webinar, special guest Carolyn Parrs, CEO of Mind Over Markets, shares key messaging strategies for tapping into the growing $2.65 trillion sustainable goods market.
In the coming months, and even years, we will see a new surge of sustainable businesses greater than we’ve ever seen. Why? Because the market is wide open for products and services that can provide positive social and health impacts, economic and environmental resiliency and brand loyalty. That’s sustainable business.
In this eye-opening session, Carolyn shares:
-Key trends and metrics in sustainable business that directly drive sales and give you a distinctive advantage in your product or service category
-Specific strategies to message your product or service’s sustainability attributes well in order to tap into this market opportunity in the wake of COVID-19
-Interactive: Messaging tips from her assessment of GSN member website