03.30.18
73 Percent of Millennials Are Willing to Spend More Money on This 1 Type of Product
In 2015, Nielsen polled 30,000 consumers in 60 countries around the world. They wanted to know more about what influences how people feel about brands, and how those feelings impact buying behavior.
One overwhelming conclusion of the report? That across the board, consumers are willing to pay extra for one thing: sustainability.