11.10.25
SUSTAINABILITY SECRETS FOR INDIE BEAUTY BRANDS: STEAL OUR PLAYBOOK
Fun fact about kale: In the late 90’s and early 2000’s, Pizza Hut was one of the largest consumers of kale in the U.S. Any guesses what they did with it?
They didn’t serve it. They used it as a garnish to decorate their salad bars — and no one ever ate it. (smh emoji) The healthiest thing in the entire restaurant was never even consumed. How wild is that?
Why am I telling you this in a blog about sustainable beauty? Because sometimes we already have the tools, suppliers, and systems to do a lot of good, we’re just not using them to their full potential.