In 2004 Shel Pink founded SPARITUAL inspired by clean beauty, spa culture and the art of self-care. SPARITUAL is a sustainable, vegan beauty brand based on the rituals of self-care. They believe slowing down to return home to yourself is the path to enlightenment. They are committed to creating clean, non-toxic products for the spa professional and the self-care activist. Their roots are firmly planted in the ancient and present healing traditions of the spa, the true source of self-care. Their products and programs are designed to intentionally connect you to Slow Beauty Rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness. They give you the best ingredients nature has to offer, and provide you with tangible and practical ways to help you slow down and live in accordance with the natural pace of your life.