Clifford Bast has pioneered numerous Sustainability initiatives as a passionate leader and consultant for industry, NGOs and government. He spent 20 years leading Hewlett-Packard’s Global Environmental/Product Stewardship programs and played significant roles in establishing impactful industry collaboratives, notably the Responsible Business Alliance (RBA) and the Green Spa Network. Cliff continues to build upon his extensive international work and public speaking experience to advance Environmental Social Governance (ESG) and to show how the United Nations Sustainable Development Goals (SDGs) can contribute to corporate branding and business performance.